Rapid growth of online dating services
With fewer children to raise, parents’ resources and attention were now concentrated on children of the One-child Policy generation.
Such factors make online dating more attractive to this generation by providing them with instant access to an extensive network of singles and a low-pressure environment in which to approach potential partners.
This is the world of Chinese online dating, a nascent industry that has taken off and is expected to break two billion RMB (US8 million) in total annual revenue by 2014, according to a recent report by Analysys International.
What is interesting about this industry is not only its rapid growth in a conservative society that frowns upon courting more than one person at a time, but also its potential to change the social norms that are part of dating both online and offline.
The One-child Policy was one in a series of population-control measures advocated by the People’s Republic during its first three decades.
Early in his tenure, Mao Zedong promoted population growth during the 1950s and 1960s as an “adequate solution …
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However, it is intensified by additional characteristics of the Chinese experience.