Cougar internet dating
Western culture has a well-documented bias toward youth and health.
The Canadian dating site was launched in 1999 to assist in establishing older woman and younger man relationships, and in 2001, the website became the focus of a story in the Toronto Since that time, there has been an increasing number of newspaper articles and blogs on the subject.
Current terms for men who marry or seek relationships with (much) younger women are such things are the derogatory "dirty old man" and more rarely, a "rhino." The term cougar is an illustration of how modern culture defines and prescribes the roles for (heterosexual) women and men in society.
Other similar stereotypes include sugar daddy or sugar mama: what these have in common in addition to an age difference is an imbalance of power and wealth.
At the same time, they are perceived as women who strive to correspond to strict, ageist conceptions of female beauty—maintaining a youthful appearance and slimness well into middle age.
Sociologist Milaine Alarie compiled statistics for her 2018 Ph. thesis on the subject of the relationships defined as older women and younger men. Census reported that women were older than their husbands by four years or more in only 7.9 percent of marriages, and by 10 years in 1.7 percent.